© 2025 Green Healthcare Hub
Meet the team behind the Green Healthcare Hub

Alongside this role he is the Research lead and key advisor to the UK Department of Health Design for Life strategy (which looks to minimise single use medical products).
He has led funded commissions to develop policy on a variety of topics relating to reuse of medical products: by NHS Scotland, UK Department of Health, and the Greener NHS (part of NHS England).
He is also the chair of the Green Surgery Report funded by the Health Foundation and commissioned by the UK Health Alliance on Climate Change.
In addition to these responsibilities, he is the key influence on the Dept of Health recognising labour abuse in medical supply chains, and developing policy to tackle it, and part of a consortium working with NGOs to successfully negotiate over $150m in refunds of illegal recruitment fees paid by immigrant workers in Malaysian medical gloves factories.
Mood was awarded the 2024 President’s Medal of the Royal College of Physicians and Surgeons of Glasgow in recognition of his work.
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His work focuses on data‑driven and sustainable infection‑prevention strategies, and he has published widely with over 5,800 citations and multiple major awards. James is Secretary of the Healthcare Infection Society, chairs its EDI committee, and contributes to national and international infection‑control advisory groups, including EUCIC and the UK’s COVID‑19 SAGE subgroup.
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University of Sussex Business School. She leads theme 4 on the MRC Green Healthcare Hub research grant.
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Phil is a Research Fellow at Brighton and Sussex Medical School and a member of the Green Healthcare Hub and his research focuses on the IPC and microbiological considerations required to enable the safe reuse of medical products, supporting more sustainable healthcare delivery while maintaining patient safety.

Dr Amy Booth is a medical doctor and researcher working at the intersection of health, environmental crises and sustainability. She completed her DPhil at the University of Oxford as a Rhodes Scholar, studying pharmaceutical climate action, after graduating summa cum laude in Medicine from the University of Cape Town and working clinically in South Africa—experiences that led her into sustainable health research.
Her work has been published in leading journals, and she is co‑authoring a book on sustainable health care. Amy has presented internationally, including invited talks at the UK House of Commons and major medical organisations, and has appeared on the BBC. She co‑leads Oxford’s MSc module on Sustainable Health Care and will focus her BSMS research on reducing the environmental footprint of medicines.
She has advised the WHO, the UN, and projects across sub‑Saharan Africa, and is a member of the UK Young Academy, an Academy of Medical Sciences Emerging Research Leader, and an ERASMUS+ PlanEd Prescribing Associate Partner.
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Is a Associate Professor in Organisational Behaviour and founding member of the Centre for Health Innovation Leadership and Learning (CHILL). His research is primarily focused on organisational change in health and social care, alongside other public service organisations. He has conducted several studies on new types of healthcare organisations and services, such as Independent Sector Treatment Centres, integrated care providers, new forms of community health delivery and knowledge translations organisations. An important theme of his research is the relationships between public policy reform, organisational level change - for example partnerships, supply and commissioning arrangements - and how this affects management, work and employment. His work has been published in Human Relations, Social Science and Medicine and Sociology of Health and Illness amongst other journals.
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Dr Naoko Arakawa obtained her Bachelor in Pharmacy from the Meiji Pharmaceutical University, Japan, and became a registered pharmacist in Japan in 2002. Dr Arakawa worked as a pharmacist for a general hospital for 7 years and a community pharmacy for 1 year and 3 months. She moved to the UK for her postgraduate study in 2010 and obtained Master of Science in Clinical Pharmacy, International Practice and Policy with distinction from the School of Pharmacy, University of London in 2011. She completed her PhD at the University College London School of Pharmacy in 2016, and her thesis was entitled 'Global Pharmacy: A Comparative Exploration and Analysis of Initial Professional Education'. Dr Arakawa undertook a role of the International Lead at the Royal Pharmaceutical Society for UK-Japan collaborative programme between 2016-2018. She took a position of Assistant Professor in International Pharmacy at the School of Pharmacy, University of Nottingham in April 2018, and currently Associate Professor at the School of Pharmacy, University of Nottingham. Dr Arakawa is also Interim Education Secretary of the International Pharmaceutical Federation (FIP), and a global lead for Competency Development of the FIP Hub.
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Richard Wells Research Centre
College of Nursing Midwifery & Health
University of West London
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Ali is Professor of Industrial Service Innovation at Aston Business School and a Director of the Advanced Services Group. A recognised authority in service-led business model innovation, he helps manufacturers move from selling products to delivering customer outcomes that fuel growth, resilience and sustainability.
Ali has worked with more than 100 multinational corporations and SME ease across regional, national and international markets. He has delivered over 50 workshops designed to accelerate the adoption of advanced services and servitization, inspiring leadership teams with the tools and confidence to act.
He is co-author of servitization strategy and co-chairs the annual Spring Servitization Conference, the leading academic event on this topic. What drives Ali is a deep belief that service-led innovation can transform the future of manufacturing and he is passionate about helping leaders turn that potential into reality.

Tim is the leading international scholar on servitization and advanced services. He spends much of his time working hands-on with both global and local manufacturing companies to understand its application in practice and to help transform businesses. He spent ten years working in manufacturing businesses, beginning his career as an apprentice. His background gives him a personal understanding of the challenges faced by the industry and of the need for practical, relevant guidance on implementing change strategies.
He has published over 300 academic research articles, as well as numerous books and chapters, and he is the author of the critically acclaimed book Made to Serve.
Tim’s latest book Servitization Strategy: Delivering customer-centric outcomes through business model innovation consolidates research and industrial insights from the past decade. It has been titled ‘the definitive guide to Servitization and Advanced Services’ and is based on in-depth research with leading industrial firms, such as Tetra Pak, Rolls-Royce, Xerox and Goodyear Tire & Rubber Company.
Following an ESRC funded research project and survey of over 700 firms, he and the research team recently published the Design, Make & Serve: The Big Business Case for Servitization.
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Yang is a Senior Lecturer (Associate Professor) in Digital Transformation and Business Intelligence at Aston Business School. Her research examines business model innovation in the digital economy and value creation through digital transformation. To ensure her research generates real-world impact, Yang collaborates extensively with businesses and organisations in the manufacturing and healthcare sectors.
She has secured funding from ESRC, NIHR, Innovate UK, and industry partners, enabling her to address pressing challenges at the intersection of theory and practice. Her projects have explored themes such as decarbonising healthcare through the servitization, developing digital and shared-care business models in healthcare, and strengthening the business case for digital adoption in manufacturing. These engagements have enabled her to actively support, shape, and drive servitization and digital transformation in practice.

Raveen is a Postdoctoral Research Fellow with the Advanced Services Group at Aston Business School. His research sits at the intersection of operations management, behavioural operations and sustainable service innovation, combining empirical studies behaviour behavioural experiments and case-based research.
He collaborates closely with businesses, policy makers and academic partners to generate evidence that informs both industrial practise and public policy. His work has been published in leading journals, including production and operations management and the journal of cleaner production.
Raveen is dedicated to translating research into action. Through workshops roundtables and conferences, he helps industry leaders and policymakers understand how service-led growth can support a most more sustainable and competitive economy.

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Postdoctoral research fellow-Sustainable healthcare materials
Healthcare Mechatronics Group
University of Leeds
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Chris Sampson is an economic evaluation specialist whose work at OHE examines issues such as environmental sustainability, digital therapeutics, and cost‑effectiveness thresholds. His main interest is mental health, and he serves as Lead Convener for IHEA’s Mental Health Economics Special Interest Group. As part of the EuroQol Group, he contributes to the development of EQ‑5D ‘bolt‑on’ items.
Chris is also an active organiser in the health economics community, founding The Academic Health Economists’ Blog and acting as webmaster for the UK HESG. He joined OHE in 2017 after working as a health economist at the University of Nottingham, where he earned his PhD. He also holds degrees from the University of Sheffield.
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Grace’s work is dedicated to advancing value assessment and healthcare decision-making. Her current research interests include high-value innovative technologies like cell and gene therapies, AMR-targeting drugs and devices, and the economics of environmental sustainability in healthcare and life sciences.
Grace previously worked developing NICE guidelines and has served as an advisor in economics across NICE’s Clinical Guidelines and Public Health Guidelines committees. Grace holds an MSc in Health Economics from the University of York and an MSc in Nutritional Medicine from the University of Surrey.
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Gill is project manager and impact coordinator at the advanced services group, where she overseas research projects that connect servitization with wider economic and environmental goals.
An experienced manager, Gill has held roles in manufacturing industries and in research and marketing management across leading UK universities. This combination gives her a practical perspective on how academic research can be translated into business and policy impact.

Alongside this, Alice works within the BSMS Communications team, contributing to school-wide communications and engagement. Her work supports the sharing of research, education, and institutional developments with internal and external audiences.
Through these dual roles, Alice contributes to both the operational support and communication of research and academic activity at BSMS, helping to strengthen collaboration, visibility, and impact across the School.
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